While some of these concerns are well-founded, there are good reasons why creative agencies should always seek a confidentiality agreement. Let`s take a look at three of these reasons, below. The term of this Agreement shall commence on the [Start Date] and shall remain in full force and effect until terminated in writing by either Party with a period of at least ninety (90) days, provided that no Agreement can be terminated (except for breach) prior to the end date of the Contract. The rights, obligations and obligations of the parties remain in full force and effect during or after the expiration of the notice period until termination, including ordering and billing for advertisements in the media, the closing dates of which will follow this period. But what if your creative agency has decided to pursue a new business opportunity without a confidentiality agreement or has signed an NDA that does not address rights ownership issues? How does an agency protect its intellectual property (IP) during the new business discovery process, as your potential client will undoubtedly discover some of your concepts, processes and procedures – perhaps even “industrial enclosures”? B. After termination, the Advertiser agrees that any advertising, merchandising, packages, plans or ideas developed by the Agency and submitted to the Advertiser (whether presented separately or in combination or as a party) that the Advertiser has not used remains the property of the Agency, unless the Advertiser has paid the Agency for its services in preparing this article. . . .